Run your warehouse. Not a spreadsheet.

Which warehouse do you actually run?

Whal ships one product with three shapes. Pick the one that fits today; upgrade the day it stops fitting.

Want to look around first? Open the live demo — a real warehouse with stock on the floor. No signup.

Not sure yet? Start free — $0, no expiry.

One site, one user, 100 SKUs, 50 pallets on hand. Enough to run a genuinely small operation indefinitely. Upgrade when you outgrow it, not when a timer runs out.

Start free

No credit card required · Hosted in Sydney

3PL Native

Multi-client, multi-site

ATO Compliant

Bonded & excise built in

Phone Ready

Scan, pick, dispatch — any device

Live in Hours

No install, no migration

Compare

What each shape gives you

The caps are hard — assert in the database, not in marketing copy. If you hit one, Settings → Plan & billing is one click from an upgrade.

FeatureFreeSoloBusiness3PL
Monthly price$0$4.99$19$99
SKUs1001,000UnlimitedUnlimited
Users115Unlimited
Warehouses113Unlimited
Clients111Unlimited
Pallets on hand50500UnlimitedUnlimited
Phone-scan
Visual warehouse map
Audit trail + CSV export
Whal AI helpers
Bonded / excise reportingOptional
Per-client billing
Branded client portal

FAQ

Common questions, before you pick

Answers that apply across Solo, Business, and 3PL. Tier-specific FAQs live on each persona page.

Can I start small and upgrade later?

Yes — that's how the tiers are designed. Go in on Solo for your own shed, flip to Business when you hire a receiver, flip to 3PL the day you take on your second client. Plan changes happen in Settings → Plan & billing, one click, no data migration.

Is there really a free tier?

Yes, and it doesn't expire. Free covers one client, one site, one user, 100 SKUs and 50 pallets on hand — enough to run a genuinely small operation indefinitely. No credit card, no countdown. You upgrade when the warehouse outgrows it, not when a timer runs out.

Do you store my data in Australia?

Yes. Production database on Neon's Sydney region; nightly backups also in Sydney. No data crosses a border without your sign-off.

Can I export my data if I leave?

CSV export of every table lives on the Settings panel. No "talk to sales to get your data out," no retention fee for your own records.

What about support?

Solo is email-only during business hours (Australian eastern time). Business adds same-day email + a private Slack connect channel for ops incidents. 3PL adds a named onboarding lead and a 30-minute scoping call on the phone.

Ready to pick a shape?

Start free on any tier. No credit card up front. Cancel anytime.